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The correct spellings are right on the packaging, you see. Although “high lighter markers” conjures up some good imagery.
View ArticleAre we sorry?
In my position as content strategist, I am sometimes tasked with writing error messages. They seem innocuous enough. Tell the user, “We’re sorry, there’s been an error,” and move on, right? Not so...
View ArticleMeasuring content strategy: Not a piece of cake
I was recently approached by a member of my team to think through a content issue. We are redesigning a major experience on our website, and the “sacred cows” were ripe for tipping. Did I wish to tip?...
View ArticleJohn Hughes, WALL-E, and writing for a real person
I was a teenager at that magical time when John Hughes was doing his best work. I was 14 for “Sixteen Candles,” 15 for “The Breakfast Club,” 16 for “Ferris Bueller’s Day Off” and “Pretty in Pink,” and...
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Content, context, and an exciting day
I signed up for 4square&7yearsago, a service that emails me my Foursquare checkins on the one-year anniversary of the checkin. It’s a fun idea (Photojojo has a similar service for your Flickr...
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